Market Interest: In talks with both Araxada and BASF. Clear demand for our product.
Proprietary Technology: Patent pending, uniquely defensible intellectual property with strong protection against work arounds.
Scalable Commercial Opportunity: Immediate applications across numerous high-value industries, supported by growing market demand.
Clear ESG Alignment: Directly addresses global sustainability and health standards, highly attractive to impact-driven investors.
Experienced Leadership: Driven by a committed founding team and supported by top-tier scientific collaboration.
Existing antimicrobials do not clean surfaces without UV light.
They lack durable, sustainable antimicrobial protection.
Increasing regulatory and environmental pressures.
Due to their invisible nature, consumers must trust they are working. Our unique additive allows people to see their surfaces and clothes getting cleaner. This adds value and builds trust in the product.
SWRD & SHYLD leverages patented technology combining dual-functionalised nanomaterials in an advanced antimicrobial additive.
Our solution uniquely provides dual-mode protection (photocatalytic + contact-active) with superior durability, efficacy, and environmental safety, addressing critical unmet needs across multiple sectors.
| Feature / Benefit | Swrd & Shyld | Silver-based (Microban, BioCote) | Copper-based (Cupron, PPG) | Organic (Aegis, Zoono) | TiO₂-based (PURETi)* | Graphene-based (Directa Plus)** |
|---|---|---|---|---|---|---|
| Long-lasting antimicrobial protection | ✅ Multi-year effectiveness | 🟡 (limited) | 🟡 (moderate) | 🟡 (limited) | 🟡 (limited) | 🟡 (moderate) |
| Broad-spectrum antimicrobial | ✅ Proven against wide range of microbes | ✅ | ✅ | 🟡 (moderate) | 🟡 (limited) | 🟡 (emerging) |
| Rapid microbial kill rate (>99.99%) | ✅ Fast-acting (minutes) | 🟡 (slow, hours) | 🟡 (moderate, hours) | 🟡 (varies, hours) | 🟡 (slow, hours) | 🟡 (varies) |
| Long-lasting self-cleaning (ambient light) | ✅ Continuous surface cleanliness | ❌ | ❌ | ❌ | 🟡 (limited) | ❌ |
| Quick sterilisation capability | ✅ Minutes to under 1 hour | 🟡 (hours-days) | 🟡 (hours) | 🟡 (hours-days) | 🟡 (hours) | 🟡 (varies) |
| Growing regulatory concerns | ✅ Minimal regulatory risk | 🟡 (increasing) | 🟡 (increasing) | 🟡 (moderate) | 🟡 (high, EU bans) | 🟡 (significant) |
| Cost of Manufacture | ✅ Low | ❌ High | 🟡 Moderate | ✅ Low | 🟡 Moderate | ❌ High |
| Industry | Product Examples | Application Methods |
|---|---|---|
| Healthcare | Hospital bed rails, surgical instruments, IV stands, wall panels, overbed tables, wound dressings, respirator components | Spray coating, dip coating, resin embedding, powder coating, composite molding |
| Medical Devices | Catheter housings, diagnostic device shells, dental tools, orthopedic implants (non-internal), tubing surfaces | Polymer compounding, surface coating, injection molding with additive masterbatch |
| Food Processing & Packaging | Conveyor belts, cutting boards, packaging films, container linings, prep surfaces, gloves, meat trays | Masterbatch incorporation, extruded film layers, dip coating, spray coating, solvent casting |
| Cosmetics | All products that currently contain silver additives. | Mix & blend |
| Textiles & PPE | Reusable masks, lab coats, gowns, upholstery, curtains, air filters, shoe linings, uniforms | Dip coating, binder-assisted impregnation, plasma-assisted finishing, fiber spinning with additive |
| Consumer Electronics | Phone cases, keyboards, touchscreens, earbuds, remote controls, wearables | Spray coating, printed overlays, UV-curable lacquer, molded-in compounds |
| Transportation | Train seats, tray tables, armrests, steering wheels, air vents, dashboard controls, interior panels | Coated plastics, painted surfaces, thermoformed sheets, dip-coated handles |
| HVAC & Filtration | Air filters, ducts, grilles, HVAC vents, fan housings, filter membranes, AC drip trays | Sprayed coatings, impregnated filter media, dip coated metal/plastics, binder-treated fiber mats |
| Construction & Interiors | Wall paints, flooring sealants, bathroom tiles, switches, door handles, counters, stair rails | Paint additive, resin-infused composite panels, varnish coating, sealants with dispersed powder |
| Public Infrastructure | Elevator buttons, escalator railings, ticketing kiosks, benches, bollards, ATM touchpads | Spray-applied coating, anti-fingerprint varnish, dipped aluminum/polycarbonate, molded polymer |
| Retail & Commercial | Checkout counters, shopping trolley handles, vending machines, credit card terminals | Topcoat application, embedded plastics, anti-bacterial laminate film |
| Office & Education | Desk surfaces, keyboards, mousepads, drawer handles, partitions, whiteboards | Paints with additive, roll-on coatings, dip-coating of plastics, lamination with treated layers |
| Hospitality | Hotel door handles, lift controls, remote controls, tray tables, public restrooms | Spray coating, brushed-on lacquer, dip-coating of metal/plastic, additive in finish coat |
| Home Goods | Bathroom accessories, light switches, kitchen utensils, door knobs, storage bins, dish racks | Embedded in polymer, varnish coating, spray application, mold-in-color compound |
| Water Treatment | Filter housings, pipes, tank liners, filtration membranes, portable water units | Sprayed coating, liner formulation, laminated composite materials, sintered filtration media |
| Military & Tactical Gear | Boot soles, packs, hard cases, helmet linings, hydration systems | Powder additive in polymers, anti-fungal surface coat, dip-treated components |
| Agriculture | Glove linings, produce packaging, irrigation pipes, food storage bins, greenhouse plastics | Coated films, molded-in polymers, spray-treated bins and liners |
| Pet Care | Feeding mats, pet bowls, grooming tools, bedding fabrics, litter boxes | Polymer compounding, dip-coating, laminated layers, embedded into silicone |
| Cosmetics & Personal Care | Toothbrush handles, razors, beauty cases, mirrors, reusable applicators | Surface lacquer, silicone overmold with additive, antimicrobial plastic resin |
Total Market: $70 Billion annually.
Immediate Target: $10 Billion annually (Healthcare, Food packaging, Consumer goods).
Projected Initial Obtainable Market: £500M+ annually within 5-7 years.
Permanent, non-degrading antimicrobial protection.
Dual-action (self-cleaning and self-sterilising).
Clear regulatory compliance (FDA, EPA, EFSA).
Transparent and aesthetically neutral.
Scalable and cost-competitive production.
Direct Manufacturing & Supply
Licensing targeting strategic industry partnerships.
Initial sectors: Healthcare, food packaging, consumer products.
Rapid market penetration leveraging direct sales with licensing agreements.
| Year | Licensing Revenue (Net) | Manufacture & Supply Revenue (Net) | Total Revenue (Net) | Market Penetration Required |
|---|---|---|---|---|
| Year 1 | £500K–£1M | £750K–£1.5M (capacity limited) | £1.25M–£2.5M | 0.15%–0.3% |
| Year 2 | £2M–£3M | £3M–£5M | £5M–£8M | 0.6%–1% |
| Year 3 | £5M–£8M | £7M–£12M | £12M–£20M | 1.6%–2.5% |
| Year 4 | £8M–£12M | £14M–£18M | £22M–£30M | 3%–4% |
| Year 5 | £12M–£15M | £18M–£25M | £30M–£40M | 4%–5% |
| Valuation Method | Valuation (£) | Explanation (for Investors) |
|---|---|---|
| Scorecard Method | £10M | Reflects revenue streams from the hybrid model, strong IP, and market differentiation. |
| Checklist (Berkus) Method | £12M | Considers robust IP, proven management team, established initial sales, and strategic partnerships. |
| Venture Capital Method | £12M–£15M | Investor valuation aligned with increased projected returns and achievable scalability. |
| Discounted Cash Flow (Growth) | £15M–£18M | Future revenues are significantly boosted by dual revenue streams, discounted to present value. |
| Discounted Cash Flow (Exit Multiples) | £20M–£25M | Reflecting strong exit potential based on increased revenues and profitability multiples. |
| Recommended Pre-Investment Valuation | £12M–£15M | Balanced valuation recognising increased revenues from a hybrid approach, solid IP protection, and strong execution capability. |
| Projected Post-Investment Valuation (Year 1) | £20M–£25M | Reflecting a successful launch, initial hybrid sales performance, and licensing agreements. |
Founder
A seasoned entrepreneur with over 25 years of global business experience. Liam has successfully founded, scaled, and managed businesses across multiple sectors internationally. His ventures include building and managing a legal services firm employing over 320 staff, with offices spanning the USA, Canada, Ireland, the UK, South Africa, the UAE, the Philippines, India, and Australia.
Advisors
Former Company Secretary & Head of Legal, FTSE 100 company: Brings extensive corporate governance expertise and experience in multinational operations; previously served as Non-Executive for one of the Big Four globally.
PhD Experts in Material Sciences: Specialists in advanced materials, coatings, and nanoparticle technology, providing scientific rigour.
Academic Collaboration:
Currently collaborating closely with Professor Dorey and the Materials Science Department at the University of Surrey, alongside previous partnerships with three other prominent universities, to advance our innovation.
Proof of concept and further R&D(50%)
Legal & IP Protection (25%)
Global Regulatory compliance (25%)
6 months: IP filed worldwide, all tests completed and regulatory submissions initiated.
6–12 months: Manufacturing and supplying the product, & first major licensing deals, regulatory approvals.
12–24 months: International licensing expansion, sales and increased market penetration.
24–36 months: Established profitable operations and industry leadership.
Licence it, or we will build and manufacture to sale or IPO.
Seeking Investment: £250,000 (Seed Capital)