Privacy & Cookie Policy

At Swrd & Shyld, your trust is paramount. We NEVER share or sell any information about you to any other company for their marketing purposes. We also do not purchase databases of personal data from third parties.

This Privacy Policy explains how we collect, use, store, and protect your personal information in compliance with global data protection laws, including the General Data Protection Regulation (GDPR), the UK Data Protection Act 2018, and the California Consumer Privacy Act (CCPA).

1. Scope of This Privacy Policy

This Privacy Policy applies to all personal data collected by Swrd & Shyld when you visit our website, purchase our products, or interact with us in any other way. By using our services, you agree to the terms outlined in this policy.

2. Categories of Personal Data Collected

Over the past twelve (12) months, Swrd & Shyld has collected the following categories of personal data:

  • Identifiers: Name, email address, phone number, shipping and billing addresses, and payment information (processed securely by third-party providers).
  • Commercial Information: Records of products purchased, returned, or otherwise transacted.
  • Internet Activity: Data related to browsing behaviour, such as IP address, browser type, device information, and interactions with our website.
  • Geolocation Data: General location data based on IP address.
  • Preferences: Information you provide, such as preferences for marketing communications or responses to surveys.

Sensitive financial information is processed securely by third-party payment providers and not stored on our systems.

3. How We Use Your Personal Data

We process your personal data for the following lawful purposes:

  • To Fulfill Orders: To process payments, ship products, and provide order updates.
  • To Communicate with You: To respond to inquiries, send service-related notifications, and provide support.
  • To Improve Our Website and Services: To analyse user behaviour, enhance our website’s functionality, and ensure the best possible experience.
  • For Marketing (with Consent): To send promotional content, special offers, and updates. You can opt-out at any time.
  • To Comply with Legal Obligations: To meet regulatory requirements, resolve disputes, or enforce our terms of service.

4. Cookie Policy

At Swrd & Shyld, we use cookies and similar technologies to improve your browsing experience, analyse website performance, and deliver personalised content. This section explains what cookies are, how we use them, and how you can manage your preferences.

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They allow the website to recognise your device, remember your preferences, and enhance functionality. Cookies may be temporary (session cookies) or stored on your device for longer periods (persistent cookies).

Types of Cookies We Use

  1. Essential Cookies
    These cookies are necessary for the core functionality of our website, such as navigating pages, accessing secure areas, and using the shopping cart. Without these, the website cannot function properly.

  2. Analytics Cookies
    We use analytics cookies to collect data on how visitors interact with our website. This helps us improve functionality, user experience, and content. These cookies are typically anonymous.

  3. Marketing Cookies
    Marketing cookies allow us to deliver personalized advertisements and track the effectiveness of campaigns. These cookies may be set by third-party services we use, such as Google or Facebook.

  4. Functional Cookies
    Functional cookies remember your preferences, such as language settings or items in your cart, to make your experience smoother and more personalized.

How We Use Cookies

  • To provide essential website functionality.
  • To understand user behaviour and optimise our website performance.
  • To offer tailored content and advertisements.
  • To remember your preferences for future visits.

Third-Party Cookies

Some cookies on our website are placed by third-party services, such as Google Analytics, Facebook, or payment providers. These cookies help us analyse traffic, understand customer preferences, and enhance marketing efforts.

Managing Your Cookie Preferences

You can manage or disable cookies at any time through your browser settings. However, please note that disabling certain cookies may affect the functionality of our website.

To adjust your cookie preferences:

  • Visit the settings section of your browser (e.g., Chrome, Safari, Firefox).
  • Use the cookie consent banner on our website to accept or reject specific categories of cookies.

For more information about cookies and how to manage them, visit www.allaboutcookies.org

Consent and Changes to This Cookie Policy

By using our website, you agree to the use of cookies as outlined in this policy. Any updates or changes to our cookie practices will be reflected on this page. If you have any questions about our use of cookies, please contact us at support@swrdandshyld.com 

5. Sharing Your Personal Data

Swrd & Shyld does not sell your personal data. We may share your information with:

  • Service Providers: Trusted partners who assist with payment processing, shipping, and marketing communications under strict data protection agreements.
  • Legal Authorities: When required to comply with laws, regulations, or legal processes.
  • Business Transfers: In the event of a merger, acquisition, or sale, your personal data may be transferred under the same level of protection outlined in this policy.

6. Your Rights

European Economic Area (EEA) and UK Residents
You have the right to:

  • Access your personal data.
  • Correct or delete your data where applicable.
  • Object to processing or restrict certain data uses.
  • Data portability, allowing you to request your personal data in a portable format.

California Residents
Under the CCPA, you have the right to:

  • Know the categories of personal data collected, the purpose of collection, and any third parties with whom data is shared.
  • Request the deletion of your personal data.
  • Opt out of the sale of personal data (though we do not sell data).
  • Not be discriminated against for exercising your privacy rights.

To exercise any of these rights, please contact us at support@Swrdandshyld.com.

7. Data Security and Retention

We use industry-standard encryption, secure servers, and access controls to protect your personal data. While we strive for maximum security, no system is completely foolproof.

We retain personal data only as long as necessary for the purposes outlined in this policy or as required by law.

8. International Data Transfers

As a global company, Swrd & Shyld may transfer your personal data across international borders. We ensure all data transfers comply with applicable privacy laws and that appropriate safeguards are in place.

9. Complaints and Supervisory Authorities

If you believe your data rights have been violated, you may contact your local data protection authority. In the UK, this is the Information Commissioner’s Office (ICO), which can be reached at https://ico.org.uk

10. Third-Party Links

Our website may include links to external sites. Swrd & Shyld is not responsible for the privacy practices or content of third-party websites. We encourage you to read their privacy policies before providing any personal information.

11. Updates to This Policy

We may revise this Privacy Policy to reflect changes in our practices or legal requirements. The latest version, along with its issue date, will always be available on our website. Your continued use of our website signifies your acceptance of any updates.

12. Contact Us

For questions or concerns about this Privacy Policy, or to exercise your rights, please contact us:

Email: support@swrdandshyld.com

Thank you for trusting Swrd & Shyld. Your privacy and security are at the heart of everything we do.

Version: 8.08
Date of Issue: December 20, 2024